Q: Autistic Pride Day has been around since 2005. What does your campaign add to that?
A: The day has existed since 2005, created by the autistic-led group Aspies for Freedom. We honour that origin and everyone who built it. What we have built since 2023 is the infrastructure — the toolkit, the campaign architecture, the Think Autism Conference series, and now the six actions. The day belongs to the community. The campaign is our contribution to it.

Q: The six actions sound like a wish list. What makes you think institutions will actually act?
A: We do not rely on goodwill. Over 200 organisations across 22 countries are already using the toolkit, including more than 30 councils and government departments. They acted before being asked. On June 18, The Standard goes live — a public record of which organisations have adopted the six actions and which have not. Organisations with public neurodiversity commitments and no demonstrable outcomes will be visible in that gap. Accountability is the mechanism, not persuasion.

Q: Is this campaign only relevant to Australia?
A: The campaign is global. The toolkit is in use across 22 countries. The Think Autism Conference on June 18 is online and free for anyone anywhere. The six actions apply to any government, employer, or institution regardless of geography. The campaign was built in Australia and we are honest about that. The demand is universal.

Q: How do I download the toolkit?
A: Go to the Toolkit page, register your email, and download immediately. No payment, no approval process, no delay. The toolkit is free and always will be.

Q: My organisation wants to adopt the six actions. What does that actually involve?
A: It means publicly committing to one or more of the six actions and taking measurable steps to implement them. It is not a badge or a statement of intent. When The Standard goes live on June 18, it will name organisations that have adopted the actions and track their progress. Start by reading the six actions on The Demand page, then get in touch to discuss what adoption looks like for your organisation. We can support you through facilitation, training, and direct engagement.

Q: What is The Standard?
A: The Standard is the accountability page that goes live on June 18. It names organisations that have adopted the six actions and makes visible those that have public neurodiversity commitments but no demonstrable outcomes. It is not a threat. It is what accountability looks like when people are paying attention.

Q: The toolkit is free. How is the campaign actually funded?
A: Just Gold, Australia's first certified social enterprise management consultancy, funds the campaign infrastructure through its commercial work with government and corporate clients. The Aurum Foundation, its not-for-profit arm, holds the community programs and impact framework. Organisations that have the means to contribute do so voluntarily through the support tiers on the Toolkit page. No government funding or corporate sponsorship with conditions attached. More than 20 organisations have contributed to keeping the toolkit free. We do not name them. They did not ask us to.

Q: I am autistic and I have seen a lot of campaigns that claim to be for us but are not. Why is this different?
A: That scepticism is earned and we do not ask you to set it aside. What we can tell you is this. The campaign was built by autistic people. The six actions came from five years of community evidence and conference research, not from a boardroom. Every resource is free because we know what it costs to be excluded from the things that were supposed to serve you. The advisory board is autistic-led. The social enterprise behind it has been doing this work since 2018. You do not have to take our word for it. Read the demand, download the toolkit, and judge it by what it does.